It began as a research project with the two Google boys at Stanford. They found a way to make a faster and more efficient search engine. The superiority of the search engine over competitors like yahoo made it flourish. The company expanded very quickly and now it is one of the biggest in the world.
Initially the google guys thought the company was getting in the way of their academic pursuits so they tried to sell it. But everyone turned them down. They also had the problem of a lack of funding. Luckily, help came in the form of Andy Bechtolshein who invested 100,000 dollars in google to get them off their feet.
Their key to being ahead is a faster more efficient search engine. Basically the key to success is a better product.
They used click rates for links on certain pages and that is how the priorities for certain websites are made.
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